Food Delivery App — Clara Gillihan

Branding | UX and UI Design

Plant-Based Food Delivery App

Client: Fictitious company for student project at The University of California, San Diego

My role: Branding, UX and UI design

Tools used: Adobe XD, Illustrator, Photoshop

Duration: 3 months

Proposal

According to the latest vegan statistics done by The Vegetarian Resource Group in 2019, two-to-six percent of the adult American population label themselves as vegan, a 500% increase compared to just 1% in 2014. 39% of the U.S. population doesn’t label themselves as vegan but are actively trying to include plant-based diets in their lives according to a report from Food Navigator USA.

Over the past few years, mainstream restaurants and casual dining chains have embraced plant-based products and meals in order to meet their high demand. The need for a vegan food delivery app is clear since the market for these kind of services keep growing.

Current Challenge

Those who want to get a vegan meal delivered from a mainstream restaurant or a casual chain have to make sure dairy products or eggs are avoided. Having to call the place to ensure that is the case, makes the experience more time consuming and often frustrating.

Goal

To create an app that only includes places that can offer vegan meals. This service will save customers time and transform food delivery into a positive experience. In addition, it will give restaurants the opportunity to make themselves known into the vegan community and expand their customer base.

Personas

User Stories

I am: A professional who doesn’t have time to cook everyday but I want healthy meals for me and my family.
My frustration is: I don’t have time to make sure the meal I asked for is completely plant-based. I am usually busy at the office or catching up at home.
Therefore, I need: A delivery service that I can trust and that can bring plant-based meals to my office and to our home.
I am: A busy traveler who eats out a lot. I like plant-based meals so I often look for healthy options that can offer what I need.
My frustration is: It’s hard to get food delivered when I travel. I don’t trust all the reviews and I have been disappointed in the past.
Therefore, I need: An easy way to find good plant-based options near me. I want to make sure I eat healthy meals in order to maintain my fitness goals.
I am: Someone who enjoys eating plant-based meals. It’s a lifestyle for me.
My frustration is: I always have to double check with mainstream restaurants to make sure what kind of ingredients they add to their meals.
Therefore, I need: A delivery service that only offers plant-based meals. It would save me time and confusing situations.

User Flow

Solutions

In order to help people in the U.S. find restaurants and dining chains that offer vegan meals, the following features will be included:

Simple registration and profile creation, allowing the user to finish the registration via social media accounts.
Search food feature adding a smart list that can help the customer to find what he/she wants.
Restaurant profile that the customer can review.
Adding food to a cart and scheduling orders since customers may prefer to order meals from more than one location and get those delivered at the right time.
Simple-and-secure payment procedure.
Delivery person’s contact information to help customers reach out just in case and to track the order.
Real-time tracking that reduces the anxiety of waiting for the delivery.
Order history feature to allow customers to place the same order again.
Food rating feature to share with others food experiences.